OK, what is it? Check out this Youtube page to see it in action!
From the webpage, it says:
It’s not a lamp in the shape of an evil toad. It’s a lamp that mimics the behavior of todais, a.k.a. Japanese lighthouses. Prior to today, I thought that todai meant all you can eat sushi. The Evul Todai Lighthouse Lamp brings color, aroma, and motion to any space and captures the serenity and handsomeness of white Japanese lighthouses.